Information
Window Diaries is a holiday social campaign designed to celebrate the creativity of independent retailers during the holiday season while mobilizing Faire’s community around a shared seasonal moment. To bring this vision to life, we partnered with Ruff House Print Shop, a letterpress shop in Lawrence, Kansas. From concept to execution, we documented their journey, providing smart and actionable tips and inspiring other small businesses to share their own festive window displays.
Our goal was to test whether inspirational, participatory content could drive deeper engagement with our independent retailer following. This launch gave us a meaningful read on the strong appetite for community-driven storytelling from this audience.
The campaign launched with a scrapbook-style carousel post that captured behind the scenes moments with actionable tips to help inspire our small business audience to participate. We followed that up with a final reveal of Ruff House Print Shop’s window display and an invitation to our community to participate and share their own displays for a chance to win Faire credit.